SKILLS

AREAS OF EXPERTISE

                                               

Marketing  /  Public Relations / Advertising  -  Design, Development & Implementation

Creative Concept Market Segment Analysis
Market Research / Competitive Analysis Sell-through Marketing
Copywriting, Editing, Keyword Incorporation SEO / SEM / PPC
Design and Develop Collateral Materials Develop Buyer Personas for Target Audiences
Direct & Design Photo Shoots Supervise Art Department & Graphic Designers
Review & Track Publicity Incentives Conduct Market Research & Complete Sales Reports

     

    Licensing  /  Product Development

    Customer & Consumer Market Research Create Advertising Material & Campaigns
    Product Concepts Material Sourcing / Price Comparison
    Manage & Track Projects Develop Production Timelines
    Requisition Purchase Orders Write & Distribute Press Releases and Press Kits
    Act as Project Manager Hire & Work with Publicity Firms for certain Projects
    Establish & Operate within Budgets Design Booths, Coordinate Exhibits & Attend Trade Shows
    Oversee Print Press Checks at Printers Work closely with Internal & External Departments on Cohesive Targets & Plans
    Handle Promotions & Launches Coordinate Advertising Co-Ops
    License Brand Names Partner with Clients to Develop Television & Cable Interstitial Advertising
    Catalog Development Review Contracts to ensure all Material matches Client & Licensor Requirements
    Handle International Licensing and Marketing for Brands, in addition to Hiring and Directing International Territory-Specific 
    Licensing Agents
    Meet with Vendors & Suppliers to review new Products, Concepts, Prospects available and new Marketing 
    Opportunities

     

    Financial Elements

    Develop, Track and Reconcile Budgets Negotiate with Licensees for Additional Territories when Lucrative
    Research new Potential Partnerships and Brands Review current Licensees, Talent and Brands for Growth Potential
    Identify Cost Cutting and Cost Saving Options Review available Statistics to make Good Judgments
    Monitor Adherence to Budgets Suggest Ways to Improve Profits

     

    Product Line Growth & Management  -  Continuing Financial Analysis, Expansion, Recommendations

    Profit Projections Analyze Product Lines for Manufacturer, Clients & Licensees
    Break-Even Analysis Return on Investment Analysis
    Post Promotion Examination Re-styling Packaging, Advertising, Brand Names and/or Direction
    Financial Analysis & Review Budget Analysis & Recommendations